Established Medsmart’s brand identity from the ground up, designing a distinctive logo, strategic colour palette, and typography system that communicates trust and accessibility in the healthcare space. Developed comprehensive brand guidelines to ensure consistency and professionalism across all customer touchpoints and future marketing initiatives. Built a fully functional e-commerce website that seamlessly integrates the new brand identity while delivering an intuitive user experience, enabling MedSmart to effectively serve their customers and scale their online presence.